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Our goal is to help people live healthier, more active lives. Our products and services provide instant access to health and fitness data so you can track your progress, push your goals and take control of your health. As we build these tools, we are committed to the principles of respecting your privacy, keeping your data safe, and letting you decide how your information is used and shared. This is our Privacy pledge:
To learn more about the data we collect, how that data is used, and the ways it can be shared both by us and by you, please read our Privacy Policy below. Or, if you have any questions, contact us.
Fitbit designs products and tools that track everyday health and fitness to empower and inspire users to lead healthier, more active lives. This privacy policy applies to our personal fitness and electronic body monitoring products (“Devices”), our websites located at www.fitbit.com, corporate.fitbit.com, dev.fitbit.com, community.fitbit.com, and help.fitbit.com (individually a “Site” and collectively “Sites”), the Fitbit Connect software (“Software”) and Fitbit mobile applications for iPhone OS and Android OS (each an “App” and together the “Apps”). The Devices, Sites, Software and Apps are collectively referred to in this privacy policy as the “Fitbit Service”.
Because we’re always looking for new and innovative ways to help you achieve your fitness goals, this policy may change over time. If any modifications substantially change your rights under this policy, we will send you an email where possible, and always provide notice on the Site.
And remember, we’re here to help. If something in this policy does not make sense or if you have any questions, please contact us.
When activating a Fitbit device, you will be asked to download the Fitbit App or install Software and enter information about yourself, such as height, weight and gender. We use this information to determine your personalized fitness stats– for example, calories burned and distance traveled. Depending upon the specific Device you use, it can collect the number of steps you take, your weight, measure your sleep quality and transmit this data to Fitbit. To see the full list of data that your Device collects, visit our Product Specifications page.
If you want to access data collected by your Device from the Fitbit App, you must create a Fitbit account. When you create a Fitbit account, we ask for some personal information, including your email address and date of birth. You will also have the option to create your Fitbit account using a different credential like your Facebook or Google+ account. If you choose to do so, we will ask permission to access basic information from that account, like your name, profile picture, and friend list. You can stop sharing that information with us at any time by removing Fitbit’s access to that account. We will access your phone’s contact list for the purpose of letting you identify contacts who are Fitbit users. We do not store your phone’s contact list, and it is deleted immediately after it is used for this purpose.
You can customize your Fitbit experience by adding other types of information to your account, such as by adding a food log or by setting an alarm, personalizing your profile with photos, participating in discussion boards, or sending messages to your Fitbit friends. Whenever you add this type of data, we collect it and store it with your other account information.
Fitbit collects some data from everyone who visits our website— even if you don’t have a Fitbit account.
Whenever you visit a Site, we collect industry standard log data that records information about your visit, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address from the pages you visited. We use this type of information to provide you with information that’s relevant to your location and to make sure the Site is working properly. We also collect data from cookies. To see the full list cookies we use and how we use them, please read our Cookie Policy.
When you sync your device, data about your activity is transferred from your device to our servers. This data is stored and used to provide the Fitbit Service. Each time a sync occurs, we also log data about the transmission. Some examples of the log data are the sync time and date, device battery level, and the IP address used when syncing.
If you are logged into your Fitbit account when you purchase something on our site, we associate that order with your account. We also store your shipping address so we can process your order through our fulfillment partner. We do not, however, view or store your credit card information. This is handled by our third-party payment processor. If you are not logged into your account at the time of purchase, we do not associate that data with your Fitbit account, however we save the data so that we can provide customer service related to the purchase.
Whenever you contact Fitbit for help, we collect your name and email address along with any additional information you provide in your request and store it on our servers in order to provide you with customer service and to improve the Fitbit Service. If you contact us when you are already logged in to your account, the web form automatically pre-fills in certain information, so you don’t have to type it manually. You can also contact Fitbit through public forums such as Twitter or Facebook; however, we cannot maintain the privacy of your communication to us if you contact us through these channels.
To help you stay motivated on your fitness journey, Fitbit lets you add friends who are already Fitbit users or invite friends who have not yet joined. You can add friends in several ways, such as by providing their email addresses, by accessing social networking accounts such as Facebook, or from the contact list on your phone. When you share your friends’ contact information with us to add them as a friend, we will only use it for this purpose. We do not store your phone’s contact list, and it is deleted immediately after it is used for this purpose.
Location features such as mapping are only available if you activate them. When active, Fitbit collects data like GPS signals, device sensors, Wi-Fi access points, and cell tower IDs to determine your specific location. We store this information along with your other account information in order to provide you with location features. If you are using a mapping feature, we will send your location information to our mapping service provider so they can display your location on a map. They are contractually prevented from sharing or using this data for any other purpose. You can deactivate these features at any time and Fitbit will stop collecting this type of information.
Fitbit uses your data to provide you with the best experience possible, to help you make the most of your fitness, and to improve and protect Fitbit. Here are some examples:
First and foremost: We don’t sell any data that could identify you. We only share data about you when it is necessary to provide our services, when the data is de-identified and aggregated, or when you direct us to share it.
Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share PII data under the following circumstances:
Fitbit may share or sell aggregated, de-identified data that does not identify you with partners and the public in a variety of ways, such as by providing research or reports about health and fitness or in services provided under our Premium membership. When we provide this information, we take legal and technical measures to ensure that the data does not identify you and cannot be associated back to you.
You can direct us to share data with other parties. For example, you might authorize us to link your Fitbit account with a third-party app listed on https://www.fitbit.com/apps; send status updates to your Facebook or Twitter account; or direct us to share data with your employer as part of a wellness program. Once you direct us to share your data with a third party, that data is governed by the third-party’s privacy policy. You can revoke your consent to share with the third party at any time in your Fitbit account settings, under “My Applications.”
The privacy settings on new Fitbit accounts are set to reveal minimal data about you with the purpose of getting you active and involved with Fitbit. To see what is visible to others use the “Profile viewed by” tool in your account settings. You can adjust your privacy settings at www.fitbit.com/user/profile/privacy.
Fitbit provides many ways for you to share data with other Fitbit users, such as with the 7-day Leaderboard, Challenges, or by posting comments to the Fitbit community message boards. When you interact with others in these ways, you will be displaying your data based upon the visibility settings in your User Account privacy settings. Always check specific policies associated with any Challenge to understand what data will be visible to other participants.
To post to Fitbit community message boards, you’ll be asked to create a community username that’s separate from your Fitbit username. This community username will be posted next to any comments you publish on community message boards. Other information, like a profile photo that you’ve added to your Fitbit account may also be visible on message boards, depending on your Fitbit account settings.
Fitbit may offer opportunities to participate in contests, giveaways and other promotions. Any data you submit in connection with these activities will be treated in accordance with this Privacy Policy, unless the rules for those offers notes otherwise.
Fitbit may also ask you to participate in surveys that help us understand your use of our products and services. Any PII you provide to Fitbit in these surveys will only be used in relation to that survey and as stated in this Policy.
We store your PII for as long as you remain a Fitbit customer.
Any data that you provide to Fitbit through the Site can be modified from your dashboard or preferences. If you remove data from your User Account, it will no longer appear to you or others who use the Service. Backups of that data will remain in association with your User Account and in our archive servers.
You can deactivate your Fitbit account by contacting Customer Support. When you do, data that can identify you will be removed from the Service, including but not limited to your email, name, photo(s), friends list and links to sites such as Facebook and Twitter. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. Fitbit may continue to use your de-identified data.
Fitbit is not directed at persons under the age of 13. We do not knowingly collect any PII from children under 13. If you are aware of a user under the age of 13 using Fitbit, please contact us at privacy@fitbit.com.
Of course! You can opt-out of receiving weekly summaries, achievement notifications and promotional emails by changing the notification preferences in your account settings or by unsubscribing via the “Unsubscribe” link in any Fitbit email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your account maintenance.
Fitbit uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact Customer Support.
Fitbit's Services are hosted and operated entirely in the United States and are subject to United States law. Any personal information that you provide to Fitbit is being provided to Fitbit solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing the Fitbit Services from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.
Fitbit complies with the U.S. - EU Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Fitbit has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/. In compliance with the Safe Harbor Principles, Fitbit commits to resolve complaints about your privacy and our collection or use of your personal information. European Union and Swiss citizens with inquiries or complaints regarding this privacy policy should first contact support.
Fitbit has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit the BBB EU SAFE HARBOR website at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.
We are generally a healthy bunch, but some Fitbit employees like to eat cookies. In addition, we use cookies and other technologies like pixel tags and web beacons, to make our site better. Cookies are text files that are sent by servers to web browsers and stored on your computer. They tell us which parts of our Site you’ve visited so we can figure out which promotions you may like to see or to alert you to software compatibility issues. If you delete cookies or block them from being stored, you may not get the full Fitbit experience.
Web beacons and pixel tags are images embedded in a webpage or email for the purpose of measuring and analyzing usage and activity. Fitbit, or third party service providers acting on our behalf, may use web beacons and pixel tags to help us analyze usage and improve our functionality.
This Site uses third party service providers, listed below, to help us analyze certain online activities and improve our services. For example, these providers help us measure the performance of our online campaigns or analyze visitor activity on the Site. We may also permit these providers to use cookies and other technologies to perform these services for us. We send data to third party analytics providers so we can use their tools to understand how you and other Fitbit users use our services.
We use advertising cookies to present you with opportunities to purchase Fitbit products on our website, and retargeting cookies, to present you with Fitbit advertising on other websites based on your interaction on Fitbit’s site.
Social media tools, like widgets and plug-ins, are used so you can share information from Fitbit on other sites such Facebook and Twitter. These interactive mini-programs collect your IP address, record the pages you visit on Fitbit, and set cookies that will enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by Fitbit’s Privacy Policy. We also use the Facebook and Twitter pixel tags to help us understand how effective our marketing is on those sites.
Although we would like to honor the browsers set with a “Do Not Track” signal, we are currently unable to honor those signals. We believe that consumers should exercise choice regarding the collection of this type of data, which is why we disclose the cookies used and provide links to opt-out of those collection practices below.
We use the following cookies and data analytics platforms:
Cookies:
Data Analytics:
Fitbit ("Fitbit," "we", "us," "our,") provides online and mobile services, including but not limited to, the Fitbit website ("Fitbit.com" or the "Site") widgets, computer programs and mobile applications hosted by or on behalf of Fitbit (collectively, the "Service") intended to enhance your use of the personal fitness and body monitoring electronic products offered by Fitbit (the "Fitbit Products"). Fitbit is committed to maintaining the privacy, integrity and security of any personal information about our users. This Privacy Policy ("Policy") explains how we protect personal information we collect in connection with your use of the Service ") and how we use and in some cases disclose that information. "Personal information" for purposes of this Policy means information that identifies you, such as your name, address, phone number, fax number or email address.
This Privacy Policy (this "Policy") is subject to the provisions our Terms of Use, which are incorporated by reference. To see the Terms of Use click here.
Your Fitbit Products work in conjunction with a user account on Fitbit.com (a "User Account"). You can also sync your data related to your Fitbit Product with various third party nutrition and fitness programs. You can alter and correct any personal information created within the Product and Service by logging into your User Account.
Fitbit will not use your personal information for purposes other than those listed in this privacy policy unless we obtain your consent first. Fitbit uses your personal information to:
At times Fitbit may make certain personal information available to strategic partners that work with Fitbit to provide services to you. For example, if you elect to sync your Fitbit Product data with a third party nutrition or fitness application, we will share your personal information with that application. In such cases, your account with such third party will continue to be subject to that third party's privacy policy and your Fitbit User Account will continue to be governed by this Policy.
Fitbit may also share your personal information with companies who provide services such as information processing, order fulfillment, product delivery, customer data management, customer research and the like. These companies are obligated to protect your information and may be located wherever Fitbit does business.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users or if we are required to do so by any applicable law, rule, regulation, subpoena or other legal process. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Fitbit may disclose non-personally identifiable aggregated user data, such as aggregated gender, age, height, weight, and usage data gathered from Fitbit devices (without the inclusion of a user's name or other identifying information) to:
The Fitbit Site and Service may use "cookies" and other technologies such as pixel tags and web beacons.
Cookies are alphanumeric identifies in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. These technologies tell us which parts of our website you have visited, limit the number of times you see a Fitbit offer, or help us better determine which Fitbit offers you may like to see or to alert you to software compatibility issues. They are also used to analyze and improve our Service's design and functionality.
If you choose to delete cookies from your device or block them from being stored on your device, please note that the full functionality of the Service may not be available to you.
"Web beacons" are images embedded in a Web page or email for the purpose of measuring and analyzing Site usage and activity. Fitbit, or third party service providers acting on our behalf, may use Web beacons to help us analyze Site usage and improve the Service.
We may use third party service providers to help us analyze certain online activities and improve our products and the Service. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on Fitbit.com. We may permit these service providers to use cookies and other technologies to perform these services for Fitbit. We do not share any personal information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Policy.
We use search and display advertising so you can find opportunities to purchase Fitbit products and retargeting cookies to present you with Fitbit advertising on other sites based on your interaction on our website. We believe that consumers should exercise choice regarding the collection of personally identifiable information, which is why we disclose the cookies used on our website and provide links to opt-out of those collection practices. Although we would like to honor those browsers that are set with a Do Not Track signal, at the present time we are unable to honor those signals.
We also use the Google Analytics, Optimizely and MixPanel cookies to allow us to see how you use our website and mobile application so that we can improve your experience. We encourage you to read the Google Privacy Policy and MixPanel Privacy Policy. If you don’t want data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. Likewise, you can read the Optimizely Privacy Policy and opt out.
We use social media widgets and plugins so you can use social networking to share items from our site with your AOL, Facebook and Twitter accounts. These interactive mini-programs run on our site and collect your IP address, which page you are visiting on our site, and sets a cookie to enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by this Privacy Policy.
If you use a message board, blog, journal or any other method of posting user-generated content on our Site or through the Service, you should be aware that such information can be read, collected or used by others and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these areas.
Through the Service, Fitbit enables you to share information with others. Many users find this to be an important motivator in achieving their fitness goals. Fitbit is dedicated to providing you with full control of your personal data. As such, Fitbit provides you with privacy settings, which you can change at any time by visiting www.fitbit.com/user/profile/privacy. Fitbit generally allows you to set categories or pieces of data to be private, viewable to friends only, or viewable to the public. We encourage you to consider these privacy settings before sharing information on the Site or through the Service, and to periodically review your privacy settings and adjust them in accordance with your preferences.
Fitbit's default settings for new users who signed up for a Fitbit account on or after August 8, 2011 are as follows:
The default settings for Users who signed up for a Fitbit account prior to August 8, 2011 may be different than those described above. All users can update their privacy settings at any time by visiting the privacy settings section of their User account on the Fitbit Site.
Generally, Fitbit limits search engine access to the Site, and instructs search engines not to index user profile pages. However, search engines may access profile information set to the "public" in your privacy setting.
There are a number of separate products and services offered by third parties advertised by us on our Site and through the Service that may be complementary to your use of the Fitbit Products or Service, such as health clubs, weight loss programs and sports and fitness equipment makers (collectively, "Fitbit Offers"). If you choose to use these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies. You should evaluate the practices of external service providers before deciding to use their services. Fitbit is not responsible for their privacy practices. If you click on a link to a third party site, Fitbit encourages you to check the privacy policy of that site. Fitbit may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party web site. We use this information to improve the quality of the Fitbit Offers and customized content on the Service.
Third parties offering products or services will not be given your personal information without your explicit permission.
From time to time, Fitbit may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Fitbit may also ask you to participate in surveys designed to help Fitbit improve the Service. Any personal information provided to Fitbit in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.
We do not knowingly collect any personal information from children under 13. If we discover that a child under the age of 13 has provided us with personally identifying information, we will take steps to delete the information as soon as possible.
If you would like to cancel your Fitbit account you may do so by emailing our support. When you request cancellation of your account, your personally identifiable information will be deleted, including but not limited your email address, name, photo(s), friends list and links to social and partner sites such as Facebook Twitter, and Google Health. Archival copies of your account information that exist within our back-up system will be deleted in accordance with our normal back-up expiration schedule. Following cancellation or termination of your account, Fitbit may continue to utilize de-identified and anonymized historical data associated with your use of the Fitbit Products.
We may provide our registered customers with weekly summaries of their User Account data and email alerts. We also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Fitbit or third-party goods or services.
Fitbit subscribers have the ability to opt-out of receiving our weekly summaries and promotional emails and to terminate their newsletter subscriptions by following the instructions provided in such emails.
Opting out in this manner will not end transmission of service-related emails, such as email alerts.
We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your data and to protect Fitbit accounts and systems from unauthorized access.
When you register for the Service, Fitbit requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems.
It is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.
Fitbit's Services are hosted and operated entirely in the United States and are subject to United States law. Any personal information that you provide to Fitbit is being provided to Fitbit solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing the Fitbit Services from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.
Fitbit complies with the U.S. - EU Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Fitbit has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
In compliance with the Safe Harbor Principles, Fitbit commits to resolve complaints about your privacy and our collection or use of your personal information. European Union and Swiss citizens with inquiries or complaints regarding this privacy policy should first contact support.
Fitbit has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed Fitbit, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.
You are responsible for maintaining the security of your login ID and password. If you believe that your login ID or password have been compromised you should immediately change your password and contact support. We are not responsible if someone else accesses your account through registration information they have obtained from you or through a violation by you of this Policy or the Fitbit Terms of Use.
If you have a security related concern, please contact support.
We may update this Policy periodically. The date last revised appears at the bottom of the Policy. Changes take effect immediately upon posting.
If you have questions, comments, concerns or feedback regarding this Policy or any other privacy or security concern, send an e-mail to our support
Effective: August 10, 2014
Archive of Previous Privacy Policies
