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Fitbit Trademark List

DATE OF LAST UPDATE: October 1, 2020

Fitbit’s trademarks signify Fitbit’s high-quality products and services, and they are valuable assets of the company. The following is a list of Fitbit’s trademarks and registered trademarks in the United States and certain other countries.

You may only use our trademarks with written permission and must do so in accordance with our Trademark Policy at www.fitbit.com/legal/trademark-policy and any brand guidelines we may publish. The trademark symbols included in the below list are for the US only; different rules apply for international use.

Our trademark list also includes a suggested generic term for some trademarks. As noted in our Trademark Policy, you should include an appropriate generic term whenever you use a trademark (e.g., Wear your Fitbit® tracker daily.).

Please note that this list is not exhaustive and the absence of any mark from this list does not mean that it is not trademark of Fitbit, Inc. or its affiliates.

Fitbit Trademark Possible Generic Term(s)
Fitbit® trackers, wristbands, scales, etc.
Fitbit Logo
Active Zone Minutes™
Alta® wristband, tracker
Aria® smart scale
Diamond logo
FindYourFit™
Fitbit Ace™ activity tracker
Fitbit Ace 2™ activity tracker
Fitbit Alta™ wristband, tracker
Fitbit Alta HR™ wristband, tracker
Fitbit Aria™ smart scale
Fitbit Aria 2™ smart scale
Fitbit Aria Air™ smart scale
Fitbit Blaze® fitness watch
Fitbit Care™ engagement platform
Fitbit Charge® wristband, tracker
Fitbit Charge HR™ wristband, tracker
Fitbit Charge 2® wristband, tracker
Fitbit Charge 3™ wristband, tracker
Fitbit Coach™ personal training app
Fitbit Flex® wristband, tracker
Fitbit Flex 2™ wristband, tracker
Fitbit Flyer™ wireless headphones
Fitbit Force® tracker
Fitbit Ionic™ watch
Fitbit Inspire™ tracker
Fitbit Inspire HR™ tracker
Fitbit One® tracker
Fitbit OS™
Fitbit Pay™
Fitbit Plus™ health coaching
Fitbit Plus Logo
Fitbit Premium™ service
Fitbit Sense™ health watch
Fitbit Surge® fitness watch
Fitbit Versa™ smartwatch, health and fitness watch
Fitbit Versa 2™ smartwatch, health and fitness watch
Fitbit Zip® tracker
FitForGood® campaign
Fitstar™ workout, app
Get Fit In Style®
It All Fits Together™
MobileRun® data
PurePulse® heart rate technology
SmartTrack® auto exercise recognition feature

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